Search Engine Results Page

A Search Engine Results Page (SERP) is the page displayed by a search engine in response to a query. Modern SERPs include featured snippets, AI Overviews, People Also Ask boxes, knowledge panels, image packs, video carousels, and local results.

SERP analysis is foundational to SEO and GEO. Understanding what features appear for your target keywords helps tailor your content strategy to capture visibility across multiple result types.