Generative Engine Optimization

Generative Engine Optimization (GEO) is the discipline of optimizing your digital presence to be visible, cited, and recommended by AI-powered generative search engines including Google AI Overviews, ChatGPT Search, Perplexity AI, and Google Gemini.

GEO builds on traditional SEO principles but adapts them for language models that synthesize information from multiple sources. Key strategies include building topical authority, creating citable content with original data, and establishing cross-platform credibility.